A complete restaurant brand identity.Not a logo. Not a name. Everything.

Most branding agencies charge $5,000–$15,000 for a complete restaurant identity. That's before the domain, the brand strategy, and the 6-week timeline. Le Rosso delivers the same — in 24 hours.

~~Branding agency: $5,000–$15,000 + 6 weeks~~

Le Rosso: $4,800 — delivered in 24 hours

lerosso.com — Premium Domain

The domain is the foundation of every modern brand. lerosso.com is clean, short, and globally transferable. No prior commercial use. No SEO penalties. No redirect history. A blank slate — ready for your story. Transfer is initiated within 24 hours of purchase confirmation to any ICANN-accredited registrar of your choice: Namecheap, GoDaddy, Cloudflare, Porkbun, or any other.

Domain: lerosso.com

Extension: .com (global standard)

History: Clean — zero prior use

Transfer: Within 24 hours of purchase

Registrar: Any ICANN-accredited registrar

Original Restaurant Logo

Every format you will ever need. Designed from scratch — no templates, no stock elements, no shortcuts.

The Le Rosso logo is built for every surface: from a 32px app icon to a 10-meter restaurant façade sign.

It works in color, in black and white, on dark backgrounds and light.

AI — Adobe Illustrator (master file)

EPS — Universal vector format

SVG — Web & digital use

PNG — Transparent background, all sizes

PDF — Print-ready

JPG — General use

✓ Full color version

✓ Black version

✓ White (reversed) version

✓ Horizontal layout

✓ Stacked layout

✓ Icon/symbol only

Complete Brand Identity System

A logo alone is not a brand. A brand is a system — consistent rules that make every touchpoint recognizable, every application coherent.

Le Rosso comes with a complete system. Open the guidelines document and you know exactly how to apply the brand — from a menu to a billboard.

Color palette

Primary

Deep red #C8191A

Secondary

Neutral

Accent

Pure black #0F0F0F

Off-white #FAFAF8

Warm grey #888880

Typography system

— Primary typeface + usage rules

— Secondary typeface + pairings

— Heading hierarchy (H1–H4)

— Body text specifications

Logo usage guidelines

— Minimum size rules

— Clear space requirements

— Approved color combinations

— Prohibited uses

— Background usage rules

Brand Story & Positioning Manifesto

Every great restaurant has a story. A story that investors believe in, that staff repeat, that customers feel before they even sit down.

Le Rosso's brand story is written, refined, and ready to use.

Not a placeholder. Not a template.

A real positioning manifesto — in English, ready for your investor deck, your website, your press kit, and your opening night speech.

✓ Brand origin story (English)

✓ Positioning manifesto

✓ Brand values (3 core pillars)

✓ Tagline — Option A: "The Kitchen of the Future"

✓ Tagline — Option B: "Red is not a color. It's a decision."

✓ Tagline — Option C: "Where passion meets precision."

✓ Tone of voice guidelines

Mockup Presentation Files

See the brand in context before you open your doors. Professional mockup presentations showing Le Rosso applied to real-world surfaces — so you can present the brand to investors, partners, and your team before a single nail is hammered.

✓ Restaurant signage & façade

✓ Menu covers & table collateral

✓ Staff uniform & apron

✓ Takeaway packaging & cups

✓ Business cards & stationery

✓ Social media templates

✓ Digital / app interface